By Michael Russell
A bachelor degree in marketing is probably one of the oddest degrees you’re going to earn. Marketing is one of those things that takes quite a few skills and yet doesn’t really fall into any one category. You really have to be able to do quite a few things very well. That’s why the curriculum for a marketing degree is quite diverse.
In order to get your bachelor degree in marketing you have to take your main marketing courses, which in most colleges are simply called marketing 1 through marketing 4. Each course usually takes two semesters. The marketing courses themselves usually teach the principals of advertising. They’ll walk you through developing a product and then developing an advertising campaign for that product. This usually comes in year four, where you will also have to do a major research paper on an established company and how they market their products. The analysis gets pretty in depth.
But there is more to a bachelor degree in marketing than just taking marketing courses. As I said, many skills are needed to be a good marketer. You also need to be in possession of some pretty good writing skills. So a bachelor degree in marketing will usually require you to take quite a few English related courses including creative writing. This is absolutely critical if you’re going to be a good marketer.
Marketing also requires that a person have a pretty good business background as marketing is a good part of business. So, a bachelor degree in marketing will usually also require you to take several basic courses in business such as economics and finance. You might even take some business management courses. Continue Reading
